Trade and Consumer Shows can be an effective marketing and communication tool with exhibiting being one of the oldest forms of marketing, yet today shows are the most misunderstood of all the available marketing tools. Research reveals that 85% of an exhibitor’s success is determined by the people staffing the exhibit.
- Planning and setting objectives
- Show selection and promotion
- Demonstrating proper booth etiquette
- Effective communication and conversation skills
- Learning to engage, qualify, and disengage
- Leads, follow-ups and post show activities
